Search engine optimization (SEO) is one of the best ways to generate waves of free traffic to your website. The process consists of carefully crafting your website and a varity of external links to trick Google’ search engine into giving you a top ranking for certain terms. Google obviously does not like these attempts to manipulate the results, and the company has put in place measures to try to thwart the SEO process. It is thus easy to make mistakes that make it too obvious that you are trying to hack Google’s ranking system and get your site’s ranking penalized. Here is a look a five one page SEO mistakes you want to avoid if you plan on dominating the search engine results.
It used to be in the early days of SEO that it was pretty easy to rank in Google. You simply had to use the keyword you wanted to rank for as many times as possible within the content. Often this would make the page completely unreadable, and people would actually use cloaking software to redirect real viewers to another page.
Naturally, Google noticed that this practice caused really crappy content to rise to the top of the search engine rankings. As a result, they have made several adjustments to penalize people who use too many keywords in a page. One of the biggest such changes to the algorithm was the Panda update that hit your site with a massive penalty if you used the keyword too many times.
As a result, you want to mix up your keywords on a page. You get no benefit from using keywords over and over. You want to keep it looking natural and keep your overall keyword density below 8% of the total if possible. A good idea is to use semantically related terms to skew the content of your site in the concept of the keyword without actually using any individual keyword too many times.
Most SEO practitioners understand the importance of getting as many backlinks as possible to improve your all important off page ranking factors. However, what most people do not realize is that internal link juice counts almost as much as external link juice. This is one of many reasons that really large sites tend to rank better than small sites. They tend to have many internal links that distributes link juice throughout the page. If you build your pages correctly, you can amp this effect up to dramatically improve your ranking.
To see an example of how this is done very effectively, take a look at Wikipedia. In every article, they liberally link to many different pieces of content on the site with carefully selected anchor text. This creates a ton of new links to the internal pages, boosting the overall page authority of the pages and thus the site itself. As a result, you want to try to find as many ways to link to your other pieces of content within each post you put up.
It is no secret that more and more people are using mobile devices to search the internet. In fact, some already believe that the mobile search volume exceeds the volume of searches on desktops. Unfortunately, not every website looks great on a mobile device. You have probably seen what a disaster a cool flash site looks like on a mobile device that cannot run flash at all in most cases. In other cases it is nearly impossible to navigate the site.
Given that Google wants to deliver a quality experience for its users, it recently made some changes to ensure search results are mobile friendly. Earlier in 2015, the company started to actually penalize sites in the search engine results that were not mobile friendly. As a result, if you cannot effectively navigate your site on a mobile device, chances are that your ranking for target keywords is going to be really poor. Make sure to adopt a mobile adaptive theme or use a script to redirect mobile users to a dedicated mobile site.
Another thing that Google looks at is site speed. Just as Google does not like sites that are not mobile optimized, the company does not approve of sites that take forever to load. Not everyone has a fiber optic internet connection that makes every site come up immediately. Google is now actively giving a boost in search engine rankings to sites that load faster.
Recently, Google, Bing, and other major search engines created a new standard to help classify web pages. It is called schema, and it can be used to deliver all sorts of information to search engines about your site. These could be considered the new version of the old meta tag system. However, most people do not even know about the system, and even fewer people are using it. By implementing this system on your site early, you can give Google exactly what it wants and really stand out from your competitors in the algorithm.
Given all the sites killed by Google updates, you have to be more careful than ever when implementing your SEO. By not making the five on page SEO mistakes listed above, you will have a big leg up on your competition for those valuable top rankings.